What is MUD?
MUD (Media Universal Design) is a concept that takes into consideration not only color but also font size, shape, layout, etc., to create designs that are easy to use and read not only for people with color blindness, but also for the elderly and people with disabilities.
[Seven principles of universal design]
- Can be used fairly by anyone
- High degree of freedom in use
- Easy to use and easy to understand
- The information you need can be easily understood
- Avoiding careless mistakes and dangers
- Can be used easily with little effort without having to assume an awkward posture
- Ensure that the space and size are easy to access
Employees gaining MUD qualifications
By having our employees obtain the MUD certification, we are able to use MUD's ideas and techniques to help make all packaging labeling on the sales floor easier for consumers to read.
Participating in the MUD Grand Prix
We have entered MUD products we have created in-house into the MUD Grand Prix and received recognition.
During the Kumamoto earthquake in 2016, we sent a set of evacuation shelter construction stickers to evacuation centers, which were put to good use.
Partial list of past exhibited works
- Evacuation shelter construction sticker set: Awarded the Minister of Economy, Trade and Industry Award and the Osaka Chamber of Commerce and Industry Chairman's Award
- Horticultural seed packaging for buyers and sellers: Awarded the Minister of Economy, Trade and Industry Award, the Osaka Governor's Award, and the Osaka Chamber of Commerce and Industry Chairman's Award
- Things you need to know! Public telephones: Winner of the Osaka Prefectural Governor's Award
- Parent and Child Learning Bicycle Safety Rules and Manners: Winner of the Osaka Prefectural Governor's Award
- Safe to play fireworks packaging: Winner of the Osaka Governor's Award
- Visualization of school lunch allergies: Winner of the Osaka Mayor's Award
- Osaka Greening Plan: Wins Osaka Mayor's Award
- Easy-to-understand prescription drug stickers: Winner of the Media Universal Design Competition Excellence Award
- PET bottle shrink labels for easy recycling and sorting: Winner of the Chairman's Award at the Media Universal Design Competition
- Osaka Jigsaw Map: Winner of the Osaka Governor's Award
- Crayons for Toddlers: Winner of the Excellence Award at the Media Universal Design Competition
- Proposal for a pasta package that allows quick access to individual portions: Winner of the Osaka Chamber of Commerce and Industry Chairman's Award
- Disaster Prevention Family Conference: Awarded Encouragement Award
- Hospital "Guide" Map: Winner of the Osaka Chamber of Commerce and Industry Chairman's Award
- A safe and secure lunch delivery service: Winner of the Osaka Chamber of Commerce and Industry Chairman's Award
- Let's Play with Cardboard! Sticker Set: Winner of the Osaka Prefecture Printing Industry Association Award
- A Bright Election Venue That Makes You Want to Visit! Winner of the Osaka Chamber of Commerce and Industry Chairman's Award
